So you designed your website on wordpress,
and are looking for ways to optimize it. Having a newsletter and mailing list is a great way to consistently reach out to tons of people, giving them updates, deals, and general news. Without one, you’re leaving your customers guessing on what’s new with your company, forcing them to reach out, which puts them in an awkward position because they shouldn’t have to in the first place.
Newsletter plugins for WordPress are a great way for your website to keep customers and visitors informed and cost very little if they aren’t already free. Here, we’re going to break down the top 5 newsletter plugins for WordPress we feel will leave a significant impact on your sales and marketing strategies.
1. Constant Contact Forms
Constant Contact Forms offers users the ability to customize their own forms, making it easier to personalize newsletters and emails. This is important because customers want to be seen as individuals. If they get a vibe that the newsletters are simply generic templates that any business could use, they could assume (wrongly) that your newsletter is spam.
Customization is an absolute essential regardless of whatever plugin you choose for your WordPress website. With Constant Contact Forms, users can create forms that automatically match your website’s WordPress theme. The forms also allow businesses to collect valuable data from those forms so you’re not simply sending out newsletters. This is an effective, actionable approach other plugins should consider if they aren’t already including them.
MailChimp, if you don’t already know, is an email marketing platform for small businesses interested in upping their email game. Their platform comes with tons of features and their WordPress plugin is one of the highest rated newsletter plugins offered. Plus, it’s free, so you really can’t go wrong.
Their plugin offers a number of features that integrate with your MailChimp account quickly and easily. Like Constant Contact Forms, this plugin allows users to customize form fields while automatically adhering to your current WordPress theme for a more personalized experience. Unlike Constant Contact Forms, MailChimp’s advantage comes in the form of integrations with other third-party apps like WooCommerce, Gravity Forms, and Ninja Forms 3.
Newsletter is another top WordPress plugin for businesses interested in optimizing their email marketing strategy. Newsletter makes a point of being GDPR compliant, meaning there’s no need to worry about customers or receivers of newsletters who might live in the E.U. There are also tons of extensions like Google Analytics for businesses to track where their emails go after they’re sent out.
There are a ton of amazing features that come with this free plugin. The other providers make up for the lack of features with more powerful integrations, but this one has a strong foundation. Some of these features include unlimited subscribers and newsletters, a drag-and-drop composer, a customizable subscription widget, and subscriber lists for more targeted campaigns.
SumoMe is a list building WordPress plugin and much more. It can create discount codes, generate exit popups, and includes timed popups to ensure customers are aware of every action you want them to take after receiving an email. It integrates with all major email services, making it easy to send emails to all your clients on whatever provider you use.
The great thing about SumoMe is the fact that it offers an ROI dashboard, showing users how every single email you send generates money. This is a great indicator of how effective your email campaigns are because if there are low open rates and low conversions, it means your message isn’t sticking with your audience.
Mailster is one of the top newsletter plugins for WordPress for good reason. This is an automation-heavy plugin for mailing campaigns that make typical time-consuming tasks much easier. The difference between this plugin and the others is that this one isn’t free. However, we feel the features are worth the cost. Plus, there’s a free trial so there’s no need to commit if you feel we’re wrong.
Some of these automations include one-day follow-ups after purchases, welcome emails, triggered responses from specific actions, and autoresponders. It comes with a click-and-drop template builder which helps businesses create more personalized emails and lets users store data in WordPress so there are no added storage costs necessary.
The Final Word
Newsletter plugins for WordPress websites aren’t new, but they’re not being taken advantage of enough. The significance of email marketing campaigns is unquestionably high because they’re used to keep in touch with customers who are actively looking for your products and services on your business’ website. Not taking advantage of that leaves your business at an unnecessary disadvantage because it doesn’t take time to set up and the features are built to automate all the time-consuming tasks.
These five newsletter plugins are a great start for your business if you’re interested in optimizing your email campaigns now. Four out of the five are free, and the fifth comes with such powerful features that it’s absolutely worth mentioning. There are other paid plugins you can search for if there’s room in your budget. At the end of the day, it depends on what you want. However, you should have something to make newsletters easier to manage, and these will all make an immediate difference.